An area that is often hazy with misconception and intimidation, creating and distributing a press release is an easy task when you take the right approach.

Never underestimate the power of a press release. These formal announcements are mailed to television stations, radio stations, newspapers, magazines, and all types of media outlets.

Press releases announce your status as an author and your book’s status with a publisher. Many writers are intimidated with the image of "press releases." Just the words make you think of busy newspaper offices or political announcements. They are not to be feared, they can be a fun way to creatively market.

Many authors are new to the practice of announcing with a press release on-line. There are numerous sites available for press releases to be posted electronically. If you have a large e-mail list of people who would be interested, there are "mailing list" companies who assist you in compiling the addresses and organizing your release in a professional manner.

We will use fictional author Camilla Fry’s information for example. These are a few versions of what a press release can look like:

Official Press Release:

LOCAL AUTHOR PUBLISHES NEW SUSPENSE!

Local author, Camilla Fry has just released her new suspense novel. Malpractice, takes the reader through the life of Kate Hammond who is coping with the unexpected death of her brother. She seeks the advice of Dr. John Parker, a reputable psychologist, to assist her in the grieving process.

Kate doesn’t realize that she is stepping into a macabre world on her seemingly routine visit. The visit is normal as her prior one, yet he excuses himself for a brief talk with his assistant. He is absent after thirty minutes and the telephone in his office starts ringing.

After twenty rings with no halt she answers it. The malevolent voice on the other end pulls her, unwillingly, in to a world of black markets and deception. Kate may not make it home alive.

Camilla has lived in the area all her life and has wrote for fifteen years. She has also written for such magazines as, "The Medical Journal," and, "Adventure & Action."

With such a notable past and many more projects in the first draft, Camilla promises to be a notable literary figure.

Contact Info:

Camilla Fry, 2154 Parkwood Avenue, City, State, Zip,Telephone

©2001, Camilla Fry. Reproduction of this release is permissible as long as the original author is recognized.